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Outsource » Web Site Design » Web design slips
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Web design slips
Creating a Website with Flash; A recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers.
Designing a Website with NO Marketing Experience -- Most web designers have no idea how to make money on the internet, with anything other than their design services. It's because, they no or very little marketing and sales experience. However, having your website designed by someone with no internet marketing experience is heading in a car with no fuel.
A Graphics-based website can certainly help us to envisage a particular situation or circumstance, product or service. But having a graphically-driven website can actually divert your visitor away from your sales note.
People get online to sell their products or services, and have a site created for them that contains a link to just about anything and everything they offer on only home page. Their idea is, to not to feel like leaving anyone out. “If users come to my site, I want to make sure I have what they're looking for" – This idea may not pay.
What exactly is over-optimization?
Optimizing your website for the Search engines – This is taught in almost all "search marketing" courses, & manuals. "Optimize each and every page of your website for the search engines" -- In fact, this false teaching is accepted quite often, that most web designers will offer to do this for you a little extra cost.
Over-optimization takes place when the website your optimized is treated “too good” by search engines. Either in terms of a sudden amount of back links, or heavy on-page optimization, your website will be blacklisted and automatically penalized.
There is a very fine line between over-optimization and spamming, and it is on this line that Google can appear to err. However, its not a mistake by the search engine, in fact, calculation for rankings is done by taking into account thousands of different factors – and a lot of importance is attached to average “trends” within the niche / keyword range that a website is being optimizing for.
The nut shell is that over-optimization is non-spamming search engine optimization that is misread by Search engines as being beyond acceptable limits, thus leading to a penalty for over optimization.