Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use
Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.
Scalable for any size site
Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
Integrated with AdWords
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
Tracks all campaigns
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Safe
Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves.