Search engine optimization & promotion (SEO) starts with studying the competitive landscape, and then optimising the existing website resulting in top listing by major search engines on keyword search. Simple though it may sound, these keywords are really the gateways to visitors and customers. Here at Techs Offshore, we research strategic keywords relevant to your site, suggest placement in content (page level optimisation), refine existing pages, enforce major search engine compliance rules, derive link popularity, ensure manual submission of site to top engines and then provide regular feedback and monitoring services to assure you that the site remains optimized.
Our years of experiences in optimizing have led to this standard procedure and this have helped our clients tremendously in long term
STEP 1) Website Optimization
- Generate extensive keywords database (products/ service wise) and get approved.
- Generate Meta Tag, Title Tag and update individual pages.
- Optimize each and every page for Content and Keywords.
- Optimize Page Linking ∓ Hyperlinks (site wide)
- Optimize File and Image names (site wide)
STEP 2) Search Engine submission
- Submit to Search engines (Both Manual and Automatic)
- Submit to major Directories (Yahoo, Google, DMoz)
STEP 3) Sitemap Submission (XML)
- Setup Google, Yahoo SiteMap account
- Generate and Submit Google and yahoo Sitemaps.
- Tracking and Reporting of Webpage indexed and accepted pages.
- Improve Optimization as pre the report.
STEP 4) Website Traffic Statistics & Reporting by Google Analytics
- Setup Google Analytics account, set Goals and Filters
- Complete Traffic Reporting Weekly or as per the requirement
- Google PageRank Report
Customers Online Search Study
There are 11 billion pages in the wired world, each striving for that share-of-mouse. How do you ensure that the mouse click leads the customer to your website?
ZD Net reports that "...the majority of people (around 60-65%) will select their information out of the top 10 matches on any given search engine. Another 20-25% will click on a site ranking between positions 11 through 20...Strategic and high search engine and directory placement serves are a major source of traffic to a web site."